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| Search Engine Marketing Basics Posted: 11 Feb 2011 10:29 AM PST Not only will you have to market your site to visitors in order to properly monetize, but you will have to do some search engine marketing as well. This is simply marketing your site to the search engines so that you will get a higher ranking in the search results. You want to do all that you can to appease the requirements set forth by the major search engines, as they will ultimately play a huge role in the success or failure of your web site. You will want to perform the general strategies required for SEO in order to get the maximum effect from your search engine marketing campaign. This includes utilizing ways to make your site easier to index. Make all of your URL’s search engine friendly by using the proper keywords for the content of the site. Also it is imperative that you make a site-map to help your search engine marketing. Believe it or not, how the search engines view your site is directly affected by the XML site-map you include. Make sure that your strategy for search engine marketing starts with a focus on your target audience or customers. You will not want to waste valuable time and content attracting visitors which will not bring you any monetary gain. Be sure to know exactly what category your type of sire will fall into, and what kind of audience this will attract. This will let you base more of your content around trying to convince that specific group to either buy, or click on your ads. Try your best to stay focused on your main products or ads you are trying to promote. The more you stay in the general area of ideas, the easier it will be to make proper use of SEO and search engine marketing tactics you will be using. While there are often a ton of different offers you can present to a single visitor which might be relevant, the information overload will have adverse effects on both the search engines, as well as the visitor themselves. Remember that most visitors to your site will have first found about it through one of the various search engines out there. Also keep in mind that a rather large portion of these hold a value to how high in the search results your site appeared. This is why search engine marketing is so important and absolutely cannot be left out of any long term strategies. Always have a plan before setting out, that way you can more easily achieve your goals on reaching a higher place in the search results for the keywords you have targeted. If you stick to your search engine marketing plan, there will be a lot less time wasted, and much quicker results which will benefit the bottom line in the long run. Other Related Articles |
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