Thursday, February 10, 2011

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Is Bing Making a Move? Sure Looks Like It

Posted: 09 Feb 2011 08:59 PM PST

After all of the updates and announcements we've made about Bing the past year or so, it's time to talk about the moment everyone has been waiting for. We have, at least.

In a recent report by online intelligence gathering firm, Experian – Hitwise, total monthly searches for Bing increased by 21% in January.

The Microsoft spawned and Yahoo cloned search engine has seen consistent growth in recent months. Hitwise also mentioned recent rankings from Compete.com, with Bing exploding to over 105% growth in unique searches for 2010. . . also passing Wikipedia for 6th in the overall unique visitors race with nearly 80 million.

Some other interesting stats included:

  • Google rounded out the Compete.com list with 149.9 million unique visitors. Yahoo came in second at 136.9 million uniques, Facebook settled in at 134 million and YouTube completes the Fab Four with 117.2.

  • In terms of search engine success rates (% of visitors who click onto web page) Bing and Yahoo had the highest numbers – both resting nicely at 80% or above. Google seems to be "struggling" near 65%.
  • Bing searches leaped to 12.81% in Janruary – up from 10.6%. Google search market share dropped down to 67% from a previous high of 69%. All Bing powered searches made up roughly 27% of all search traffic.
  • Yahoo searches declined to 14.62%, down from 15.17%.

This information is followed by another report stating Bing's search results are more accurate than Google. This is based on the search success results.

In a quotation obtained from ComputerWorld.com, it seems like Google is becoming today's Alta Vista (insert early dot com SE.)

“In my business and personal searching, I feel like I’m seeing less on-point results and more garbage, even on pretty specific queries,” said Dan Olds, an analyst at Gabriel Consulting Group. “Search success is a big deal for both advertisers and users. This same study also pointed out a significant increase in multiword, more-complex searches. To me, this means that users are looking for more specific results.”

They have to be cheating.

Let us know what you think about these new results. How will this affect your search decisions. . . if at all?

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